
Automatic discounts
An automatic discount runs when the cart satisfies the rule’s conditions. The customer does not enter a code. Choose this method when:- every eligible shopper should receive the offer;
- the promotion should feel effortless;
- a free gift should appear or become available as soon as the cart qualifies; or
- the campaign is always-on or broadly advertised.
Discount codes
A code-based discount runs only after the customer enters the configured code. AIOD can also provide a shareable discount URL that applies a code when opened. Choose this method when:- the offer is intended for a particular campaign or audience;
- you want to distribute a memorable code through email, social media, or an influencer;
- customers should opt into the promotion; or
- campaign attribution depends on a specific code.
Important setup detail
Choose the discount method while creating the rule. Once a saved rule has an ID, AIOD treats its discount method as fixed. If the wrong method was selected, create a new rule with the correct method instead of trying to convert the existing rule.Quick decision guide
Always test the chosen flow in a private or incognito storefront window before sending traffic to the campaign.

